SumUp provides card payment solutions specifically designed for small to medium-sized businesses (SMBs). Their main product is a range of portable card readers that enable businesses to accept credit and debit card payments easily, whether they are at a fixed location or on the go. The card readers are user-friendly and cater to various types of businesses, from local shops to freelancers. SumUp differentiates itself from competitors by offering transparent pricing with no monthly fees or contracts, charging a flat rate of 2.75% per in-person transaction. This straightforward approach helps small businesses manage their costs without the worry of hidden fees. The goal of SumUp is to empower SMBs by providing them with affordable and secure payment processing solutions, allowing them to grow their businesses by accepting card payments seamlessly.