StrongArm Technologies operates in the industrial safety market with its platform called SafeWork, which aims to prevent occupational injuries among industrial workers, referred to as "Industrial Athletes." The SafeWork platform focuses on reducing soft tissue injuries, which are prevalent in physically demanding jobs. It combines real-time alerting and safety metrics to help workers and managers identify potential risks early, allowing for timely interventions. Additionally, the platform offers digital micro-learning to train workers on applying Strong Human Movement principles in their tasks. StrongArm's business model likely involves subscription or licensing fees for access to SafeWork, providing organizations with a valuable tool to enhance safety and reduce costs associated with workplace injuries.