StreamYard provides live streaming and recording solutions that are easy to use for a variety of clients, including content creators and marketers. The platform allows users to produce professional-quality live streams without needing expensive equipment or technical skills. Key features include Portrait Studios for creating vertical content suitable for social media and an AI-powered Thumbnail Creator for generating personalized thumbnails. StreamYard operates on a subscription model, offering both free and paid plans to accommodate casual users and professionals. The company aims to make live streaming accessible to everyone, enabling users to create and share high-quality content.