About Starbucks
Starbucks operates a global chain of coffeehouses that offer premium coffee and handcrafted beverages. Customers can enjoy a variety of drinks and food items in a welcoming environment designed to be a 'third place' between home and work. The company serves a wide range of customers, from daily commuters to coffee lovers, mainly in urban and suburban areas. Starbucks generates revenue through both company-operated and licensed stores, focusing on customer loyalty through its Starbucks Rewards program and seasonal promotions. Additionally, Starbucks is committed to sustainability and ethical sourcing, aiming to make a positive impact on the communities it serves.
Seattle, WashingtonHeadquarters
1971Year Founded
IPOCompany Stage
Food & Agriculture, Consumer GoodsIndustries
10,001+Employees
Risks
Ransomware attack on Blue Yonder exposes vulnerabilities in Starbucks' supply chain.
High restaurant bankruptcy rates indicate a challenging market environment for Starbucks.
Integration challenges from acquiring 23.5 Degrees may disrupt Starbucks' UK market performance.
Differentiation
Starbucks creates a 'third place' experience between home and work for customers.
The Starbucks Rewards program fosters strong customer loyalty and repeat business.
Starbucks emphasizes sustainability and ethical sourcing in its operations.
Upsides
Starbucks' acquisition of 23.5 Degrees strengthens its UK market presence with 113 new sites.
Integration with Uber Direct can expand Starbucks' delivery radius and reduce delivery fees.
Early return of Pumpkin Spice Latte boosts sales and customer engagement during slow periods.
Funding
Total raisedN/A
StageIPO
POST IPO EQUITY
8/31/2023N/A