Stability AI focuses on generative artificial intelligence, providing advanced AI models that are accessible to a wide range of users, from individual developers to large corporations. Their main product, Stable Diffusion XL, is an open-source AI model that allows users to create innovative applications by downloading, modifying, and using the model freely. This open-source approach encourages collaboration and speeds up innovation in the AI field. In addition to Stable Diffusion XL, Stability AI offers various other models for generating music, language processing, and video content, all of which are also open-source. They provide a membership program that offers additional features like self-hosting, giving clients more control over their AI applications. Stability AI operates on a freemium model, allowing users to access their AI models for free while generating revenue through their membership program, catering to both individual developers and larger enterprises.