SRTX Labs develops and manufactures advanced textiles that are durable and smart, primarily serving clients in the fashion, industrial, and tech sectors. Their products utilize proprietary knit technology and an integrated Software-as-a-Service (SaaS) platform, which enables them to operate the only connected knitting factory that combines knitting, assembly, and dyeing processes in one location. This unique setup allows SRTX Labs to optimize manufacturing through their Factory Operating System, which enhances efficiency and reduces waste, positioning them as leaders in sustainable textile production. Unlike traditional textile manufacturers, SRTX Labs focuses on both direct-to-consumer and business-to-business sales, initially gaining traction by selling high-quality tights directly to consumers. Their goal is to meet the increasing demand for high-performance and sustainable fabrics in the rapidly growing smart textiles market.