Sprout Social provides a social media management platform that helps businesses improve their social media strategies. The platform offers a variety of tools for publishing content, analyzing performance, engaging with audiences, and listening to social conversations. Users can access these features through a subscription model, which allows them to pay a recurring fee for the services. Sprout Social stands out from competitors by offering extensive educational resources, including webinars and certification programs, to help users enhance their social media skills. The company's goal is to assist businesses in increasing brand awareness, fostering customer loyalty, and achieving better returns on their social media investments.