Sprout Social

Social media management and analytics platform

Chicago, Illinois, United States

About Sprout Social

Sprout Social provides a social media management platform that helps businesses improve their social media strategies. The platform offers a variety of tools for publishing content, analyzing performance, engaging with audiences, and listening to social conversations. Users can access these features through a subscription model, which allows them to pay a recurring fee for the services. Sprout Social stands out from competitors by offering extensive educational resources, including webinars and certification programs, to help users enhance their social media skills. The company's goal is to assist businesses in increasing brand awareness, fostering customer loyalty, and achieving better returns on their social media investments.

Chicago, IllinoisHeadquarters
2010Year Founded
$98.7MTotal Funding
IPOCompany Stage
Consulting, Consumer SoftwareIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Wellness Program
Professional Development Budget
Company Equity

Risks

The creator economy's growth may shift focus away from traditional platforms like Sprout Social.
Tightening marketing budgets could reduce spending on social media management platforms.
Acquisition by Impax Asset Management may lead to strategic changes affecting operations.

Differentiation

Sprout Social offers AI-powered features and strong integrations with Salesforce and Zendesk.
The platform provides over 180 metrics and dimensions in its premium analytics add-on.
Sprout Social is recognized as a leader in social marketing by IDC MarketScape.

Upsides

Increased demand for AI-driven analytics enhances Sprout Social's value proposition.
Growing interest in social commerce offers integration opportunities for Sprout Social.
Rising importance of short-form video content could lead to new features.

Funding

Total raised$98.73 M
Latest valuation$814.00 M
StageIPO
IPO
11/30/2019
$150
$814.00 M
$42
$210.00 M
$8
$40.00 M
$10
$50.00 M