SprintFWD specializes in digital transformations and technical solutions for the fitness and wellness industry. The company develops scalable digital platforms and enhances user experiences for well-known brands like Xponential Fitness, TRX Training Club, and Les Mills. Their products include online fitness classes, studio booking platforms, and digital companions for fitness equipment. SprintFWD's business model focuses on providing customized digital services, such as platform development and user experience (UX) design, generating revenue through project-based fees and long-term contracts. What sets SprintFWD apart is its client-centric approach, tailoring solutions to meet the specific needs of each client, ensuring that the digital products align with the brand's vision. The company's goal is to support fitness brands in improving their digital presence and user engagement, making them a key player in the industry's digital transformation.