Sprinklr specializes in customer experience management (CXM) by utilizing artificial intelligence (AI) to enhance digital marketing and customer service. The platform helps businesses and government agencies analyze real-time data from social media and other digital channels, providing insights that improve customer engagement and online reputation management. Sprinklr serves large enterprises and government organizations across various industries, including retail, technology, finance, and public sector. Its subscription-based business model offers different service tiers, allowing clients to select the level of analytics and customer care that suits their needs. The goal of Sprinklr is to empower organizations to make informed decisions and effectively connect with their audiences.