SpotHero simplifies the parking experience for drivers in the United States by providing a technology-driven platform for finding and booking parking spots. Users can access the service through a mobile app or website, where they can compare and reserve parking options in advance, ranging from hourly to monthly parking. SpotHero partners with various parking facilities to offer a wide selection of choices, including secure long-term airport parking. A key feature of the platform is its touchless payment system, allowing users to enter and exit parking areas without physical contact, which enhances safety and convenience. Unlike many competitors, SpotHero operates on a commission-based revenue model, earning money only when a booking is completed, which aligns its interests with those of users and parking partners. The company's goal is to make parking easier and more efficient, addressing common challenges faced by urban drivers.