Splash (SplashThat.com)

Event marketing platform for enterprises

New York City, New York, United States

About Splash (SplashThat.com)

Splash provides a platform for event marketing that helps businesses organize and enhance both virtual and in-person events. The platform includes tools for managing guest lists, tracking RSVPs, and handling ticketing, along with integrations for services like Zoom and Pardot. This allows marketing teams to efficiently plan and execute their event strategies. What sets Splash apart from its competitors is its focus on serving large enterprises, including many Fortune 500 companies, and its subscription-based model that offers various plans tailored to different needs. The goal of Splash is to enable businesses to create memorable events, gain valuable audience insights, and measure the success of their marketing efforts.

New York City, New YorkHeadquarters
2011Year Founded
$46.9MTotal Funding
SERIES_CCompany Stage
Consulting, Enterprise SoftwareIndustries
51-200Employees

Risks

Cvent's acquisition of Splash may reduce its market influence due to consolidation.
Relocation to 180 Maiden Lane could increase operational costs, impacting profitability.
International ticketing solution may face compliance challenges, delaying adoption and revenue.

Differentiation

Splash serves over half of the Fortune 500 companies, showcasing its enterprise focus.
The platform offers seamless integrations with Zoom, Pardot, and Zapier for enhanced functionality.
Splash provides tools for virtual, in-person, and hybrid events, catering to diverse needs.

Upsides

Increased demand for hybrid events boosts Splash's market potential post-pandemic.
Growing interest in data-driven strategies enhances Splash's value proposition for marketers.
Expansion of VR and AR technologies offers new opportunities for immersive event experiences.