Spiraledge operates as an internet retailer specializing in aquatics and healthy living products. Its main platform, SwimOutlet.com, is the largest online store for swimwear and aquatic apparel in North America, catering to a wide range of customers from competitive swimmers to fitness enthusiasts. The website offers a diverse selection of performance swimwear, apparel, and accessories, making it easy for users to find what they need for water-related activities. Spiraledge distinguishes itself from competitors through its focus on superior customer service, efficient shipping, and a commitment to sustainability, including eco-friendly swimwear and recyclable packaging. The company's goal is to promote healthy living, not only through its product offerings but also by providing employee benefits like subsidized gym memberships and mental health services.