Specialized

Designs and sells high-quality bicycles and equipment

Morgan Hill, California, United States

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About Specialized

Specialized designs and sells high-quality bicycles and cycling equipment for a wide range of customers, including professionals, casual riders, and commuters. Their product line features mountain bikes, road bikes, and gear for various cycling disciplines. Specialized differentiates itself through its commitment to quality and a history of technological advancements, such as the first production mountain bike. The company's goal is to improve lives through cycling, supported by community initiatives that promote health and sustainability.

Morgan Hill, CaliforniaHeadquarters
1974Year Founded
$27.9MTotal Funding
SERIES_BCompany Stage
Automotive & Transportation, Social Impact, Consumer GoodsIndustries
1,001-5,000Employees

Risks

Automotive companies entering e-bike market challenge Specialized's high-performance segment.
New Epic 8 models may strain supply chains, affecting Specialized's delivery capabilities.
Partnership with SD Worx increases financial pressure to deliver consistent high-performance products.

Differentiation

Specialized pioneered the first production mountain bike with drop bars in 1987.
They developed their own wind tunnel for aerodynamic testing, enhancing product innovation.
Specialized's direct-to-consumer model strengthens customer relationships and brand loyalty.

Upsides

Growing popularity of gravel bikes boosts demand for Specialized's Creo SL gravel e-bike.
Rising e-bike market offers growth opportunities for Specialized's electric bicycle line.
Increased cycling events globally align with Specialized's focus on high-performance bikes.