About Sovrn
Sovrn offers tools and advertising products designed for publishers to help them grow their audience and monetize their content. Their products include advertising tools that connect publishers with advertisers through a certified exchange, and Signal, which provides actionable insights to boost revenue. Sovrn differentiates itself by creating a mutually beneficial relationship, taking a share of the revenue generated through its tools, which motivates them to support publishers' success. The company's goal is to empower publishers with effective, easy-to-use tools that enhance their content creation and revenue generation.
Boulder, ColoradoHeadquarters
2014Year Founded
$129MTotal Funding
LATE_VCCompany Stage
Data & Analytics, Consumer SoftwareIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Holidays
Unlimited Paid Time Off
401(k) Retirement Plan
401(k) Company Match
Commuter Benefits
Parental Leave
Risks
Social media giants may divert ad spend from traditional publishers, affecting Sovrn's revenue.
Google's algorithm changes could reduce visibility and traffic for Sovrn's publisher clients.
Deprecation of third-party cookies challenges Sovrn's Ad Exchange product's targeted advertising.
Differentiation
Sovrn offers a certified ad exchange ensuring safe and relevant ads for audiences.
Their Signal product boosts publisher revenue with actionable insights, proven by case studies.
Sovrn's commerce services integrate content, audience, and commerce for seamless monetization.
Upsides
Partnership with Databricks enhances data sourcing and analysis for better audience insights.
New SaaS model reduces ad tech fees, attracting cost-conscious publishers.
Steering committee with top publishers fosters innovation in affiliate marketing.
Funding
Total raised$128.96 M
Latest valuation$177.90 M
StageLATE_VC
$36
$180.00 MDEBT
12/31/2020$30
EARLY VC
7/31/2015$18
$90.00 M