SOCi offers a digital marketing platform specifically designed for multi-location businesses, helping them automate and scale their marketing efforts while maintaining brand consistency. The platform includes features like content publishing, local listing management, SEO solutions, and social media monitoring, allowing businesses to manage their local marketing campaigns effectively. A unique aspect of SOCi is the SOCi Locator, which promotes location-specific content to drive foot traffic. The company operates on a subscription model, aiming to enhance the online presence and customer engagement of its clients.