About Snap
Snap Inc. focuses on enhancing communication and self-expression through technology, primarily in the social media and augmented reality (AR) sectors. Its main product, Snapchat, is a multimedia messaging app that allows users to send photos and videos that disappear after viewing, along with features like Stories and Discover for sharing content. Additionally, Snap Inc. offers Spectacles, smart glasses that capture video and photos from the user's perspective, integrating with Snapchat. The company targets younger demographics, including teenagers and young adults, while also providing advertising opportunities for businesses. Snap Inc. differentiates itself from competitors like Facebook and Instagram by emphasizing self-expression and real-time sharing. Its primary goal is to generate revenue through advertising and product sales, creating engaging experiences for users.