About Smarking
Smarking provides business intelligence and yield management solutions for the parking industry, focusing on optimizing revenue through its Automated Yield Management (AYM) system. This system uses demand forecasting to dynamically adjust parking prices multiple times a day, helping clients maximize their revenue. Unlike competitors, Smarking offers a software-as-a-service (SaaS) platform that centralizes parking data, ensuring operational efficiency even during equipment failures. The company's goal is to treat each client's portfolio as their own, driving continuous improvement and revenue optimization.
San Francisco, CaliforniaHeadquarters
2014Year Founded
$2.9MTotal Funding
SEEDCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
11-50Employees
Benefits
Competitive salary and equity
100% coverage of medical, dental, and vision insurances
401K plan with 3% company hard match
$100 monthly data plan
$60 per month gym membership (or other physical activity)
Unlimited PTO
Expenses for setting up home-office
Risks
Emerging competitors with similar solutions could erode Smarking's market share.
Rapid AI advancements may lead to new entrants with superior predictive analytics.
Changes in urban mobility trends could reduce demand for traditional parking solutions.
Differentiation
Smarking uses advanced data analytics to optimize parking revenue and efficiency.
Their Automated Yield Management system dynamically adjusts prices based on demand forecasting.
Smarking centralizes parking data, ensuring data integrity during equipment failures or updates.
Upsides
AI-driven predictive analytics in parking management is gaining traction, boosting demand.
Smart city initiatives increase demand for advanced parking solutions like Smarking's.
Contactless payment systems in parking facilities are accelerating, benefiting Smarking's offerings.
Funding
Total raised$2.92 M
Latest valuation$15.00 M
StageSEED
$3
$15.00 MSUPPORT PROGRAM
12/31/2014- Y CombinatorTop
N/A