About SKIMS
SKIMS designs and produces underwear, loungewear, and shapewear that cater to a variety of body types. Their products are made to be comfortable while enhancing the natural shape of the wearer. The product line includes shapewear, stretchable underwear, and versatile loungewear, all aimed at modern consumers who value comfort and functionality. SKIMS primarily sells its products directly to customers through its website, allowing for better control over branding and customer experience. This direct-to-consumer approach helps the company maintain higher profit margins by eliminating middlemen. SKIMS stands out in the market by focusing on inclusivity and offering a wide range of sizes and styles, making it appealing to individuals looking for stylish and comfortable undergarments. The company's goal is to set new standards in the apparel industry by providing high-quality, comfortable clothing that meets the needs of diverse consumers.