Sitka operates a video telehealth platform that connects primary care providers with a network of virtual specialty providers. The platform allows healthcare professionals to conduct video consultations, making it easier for them to access specialty care without the need for in-person visits. Sitka's business model is based on subscription fees and service charges for these telehealth consultations. What sets Sitka apart from its competitors is its focus on enhancing patient care by streamlining the referral process and facilitating efficient communication between primary and specialty care. The company's goal is to improve patient outcomes by providing timely access to expert specialty care, ultimately optimizing healthcare delivery.