Simulmedia

Automated platform for TV advertising optimization

New York City, New York, United States

About Simulmedia

Simulmedia operates in the TV advertising market, providing an automated platform that helps brands, advertising agencies, TV networks, and data providers manage their advertising campaigns. The platform integrates all aspects of TV advertising, allowing users to set goals, execute campaigns, and measure results in one place. It uses patented technology to predict audience viewing habits and identify optimal ad placements, making campaigns more precise and scalable. Simulmedia differentiates itself from competitors by offering real-time performance dashboards that enable advertisers to track campaign effectiveness and make quick adjustments for better results. The company's goal is to enhance the efficiency of TV advertising, helping clients achieve their business objectives, whether that involves driving performance or increasing brand awareness.

New York City, New YorkHeadquarters
2008Year Founded
$84.9MTotal Funding
SERIES_ECompany Stage
Data & Analytics, ConsultingIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Phone/Internet Stipend
Wellness Program
Company Equity

Risks

Esports and gaming platforms may divert budgets from traditional TV advertising.
AI-driven personalized commercials challenge Simulmedia's traditional TV model.
Geopolitical risks in Ukraine could impact Simulmedia's operations and talent acquisition.

Differentiation

Simulmedia's TV+ platform offers unparalleled reach across linear and connected TV.
The platform uses patented technology for precise audience targeting and ad placement.
Real-time performance dashboards enable advertisers to optimize campaigns efficiently.

Upsides

Growing demand for cross-channel advertising boosts Simulmedia's market potential.
Programmatic advertising rise aligns with Simulmedia's data-driven approach.
AI integration enhances Simulmedia's ad placement and optimization capabilities.

Funding

Total raised$84.92 M
Latest valuation$145.00 M
StageSERIES_E