Simplebet

Automates live sports betting opportunities

New York City, New York, United States

About Simplebet

Simplebet operates in the sports betting industry by providing technology that allows sportsbooks, gaming operators, and media companies to create betting opportunities for every moment of a sporting event. Their platform includes features like automated live pricing, game trackers, and free-to-play games, which help to enhance the live betting experience and keep users engaged. Unlike many competitors, Simplebet focuses on integrating its technology seamlessly with partners, offering custom contests and targeted advertising within its games. The company aims to generate revenue through licensing its technology and ensuring compliance with industry regulations, while also providing strong technical support and tools for continuous improvement.

New York City, New YorkHeadquarters
2018Year Founded
$62.7MTotal Funding
DEBTCompany Stage
Consumer Software, GamingIndustries
51-200Employees

Risks

Integration challenges with DraftKings may affect Simplebet's company culture and productivity.
Sportsbooks' preference for proprietary tech could limit Simplebet's market opportunities.
Regulatory changes in new markets like Canada could pose compliance challenges.

Differentiation

Simplebet offers innovative micro-betting products for major sports leagues.
The company provides real-time betting experiences with proprietary automated operations platform.
Simplebet's platform is GLI certified, ensuring reliability and regulatory compliance.

Upsides

Simplebet's acquisition by DraftKings could enhance its market reach and resources.
The company won the 2023 American Gambling Awards for Online Betting Product of the Year.
Partnerships with media companies enhance synchronized betting experiences and viewer engagement.

Funding

Total raised$62.74 M
Latest valuation$150.00 M
StageDEBT
DEBT
9/30/2023
$9
LATE VC
7/31/2021
$30
$150.00 M
CONVERTIBLE
11/30/2020
N/A
SERIES B
2/29/2020
$11
$55.00 M
$23
$115.00 M