Simplebet operates in the sports betting industry by providing technology that allows sportsbooks, gaming operators, and media companies to create betting opportunities for every moment of a sporting event. Their platform includes features like automated live pricing, game trackers, and free-to-play games, which help to enhance the live betting experience and keep users engaged. Unlike many competitors, Simplebet focuses on integrating its technology seamlessly with partners, offering custom contests and targeted advertising within its games. The company aims to generate revenue through licensing its technology and ensuring compliance with industry regulations, while also providing strong technical support and tools for continuous improvement.