Shutterfly

Personalized photo products and services provider

Redwood City, California, United States

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About Shutterfly

Shutterfly specializes in creating personalized photo products and services, offering items like photo books, gifts, home décor, and stationery. Customers can easily upload their photos on Shutterfly's online platform to customize these products. This direct-to-consumer model allows Shutterfly to generate revenue through product sales, shipping fees, and premium services. Unlike many competitors, Shutterfly has expanded its offerings by acquiring Spoonflower, which adds custom fabric and wallpaper to its portfolio. The company's goal is to provide creative solutions for individuals and businesses looking to preserve memories and enhance their marketing efforts, especially during peak seasons like holidays.

Redwood City, CaliforniaHeadquarters
1999Year Founded
$105.3MTotal Funding
SERIES_BCompany Stage
Consumer Software, Consumer GoodsIndustries
5,001-10,000Employees

Benefits

Health and wellness - Our broad wellness programs are designed to help you and your family stay healthy, and help you take care of yourselves when you're not. Through extensive health and insurance options, you can make the choice that's right for you. Enrolled employees enjoy discounts on gym memberships and weight loss programs to help maintain a healthy lifestyle. With our Meal Takeout benefit, any employee on medical leave can be reimbursed up to $300 for meals.
Financial rewards - Shutterfly, Inc. is comprised of hardworking, performance-oriented people. That's why we recognize and reward employee's contributions and achievements. Starting with competitive salaries, we help drive our high performance by offering opportunities for merit increases, bonus payouts, and stock ownership. We also provide safety nets for your financial security through traditional and Roth 401(k) retirement plans.
Family first - Taking time off to rest, relax and rejuvenate is important. Non-Exempt employees accrue Paid Time off (PTO), which combines vacation and sick time together so you have more control over when and how to spend time off. Exempt employees are eligible for Discretionary Time Off (DTO), which allows you to take time off as needed.
Employee discounts - As Shutterfly, Inc. employees, we experience the power of our brands every day and are in the best position to be an advocate for our amazing products and services. Every six months, we give each employee unique discount codes worth over $2,500 in free merchandise and huge discounts products across our entire family of brands. Your gift-giving for every occasion just got way easier.
Celebrations - Our mission is to help customers celebrate and share life's joy. We balance hard work and play to foster team building and strengthen our connections to each other. We host a Family Photo Day where all of our employees and their families can get a professional photo taken for free along with other activities. From holiday parties, to summer celebrations, to team offsites, we have a great time and enjoy creating memories together.
The little things - Our break rooms are stocked with complimentary goodies such as gourmet coffees, sodas, sparkling water, and more (offerings vary by location). We also provide free healthy snacks such as fresh fruits, trail mix, cereals, pretzels and nuts. Commuters can be reimbursed for mass transit costs or participate in carpool programs, depending on location. We also provide several onsite services, such as drycleaning and car detailing.

Risks

Emerging competitors like Mixbook and Snapfish threaten Shutterfly's market share.
DIY digital printing solutions may reduce consumer reliance on Shutterfly's services.
Closure of production facilities could disrupt supply chain and affect customer satisfaction.

Differentiation

Shutterfly offers a wide range of personalized photo products and services.
The acquisition of Spoonflower expands Shutterfly's product portfolio beyond traditional photo personalization.
Lifetouch is a national leader in school photography, enhancing Shutterfly's market presence.

Upsides

Increased demand for personalized home décor boosts Shutterfly's sales, especially during holidays.
Remote work trends create new markets for Shutterfly's custom home décor products.
Influencer marketing partnerships, like with Kris Jenner, enhance Shutterfly's brand visibility.