SheerID specializes in identity marketing by helping businesses verify the eligibility of specific consumer groups, known as "tribes," such as military personnel, students, teachers, nurses, first responders, seniors, and young adults. The company provides a platform that allows brands to offer personalized promotions and discounts to these verified groups. SheerID connects to a global network of 9,000 authoritative data sources, enabling instant verification of a consumer's eligibility for offers, which helps businesses ensure their promotions reach the right audience. This targeted approach increases customer acquisition and loyalty while reducing the risk of fraud. Unlike many competitors, SheerID combines personalized marketing with advanced fraud protection features, ensuring that only legitimate members of the targeted groups benefit from the offers. The goal of SheerID is to enhance customer engagement for businesses while safeguarding consumer privacy.