SheerID

Identity marketing and eligibility verification platform

Eugene, Oregon, United States

About SheerID

SheerID specializes in identity marketing by helping businesses verify the eligibility of specific consumer groups, known as "tribes," such as military personnel, students, teachers, nurses, first responders, seniors, and young adults. The company provides a platform that allows brands to offer personalized promotions and discounts to these verified groups. SheerID connects to a global network of 9,000 authoritative data sources, enabling instant verification of a consumer's eligibility for offers, which helps businesses ensure their promotions reach the right audience. This targeted approach increases customer acquisition and loyalty while reducing the risk of fraud. Unlike many competitors, SheerID combines personalized marketing with advanced fraud protection features, ensuring that only legitimate members of the targeted groups benefit from the offers. The goal of SheerID is to enhance customer engagement for businesses while safeguarding consumer privacy.

Eugene, OregonHeadquarters
2011Year Founded
$92MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
51-200Employees

Benefits

Remote Work Options

Risks

Emerging identity verification startups could erode SheerID's market share.
Rapid AI advancements may outpace SheerID's current technological capabilities.
Stricter data privacy regulations could challenge SheerID's data handling practices.

Differentiation

SheerID offers real-time verification using a network of 9,000 authoritative data sources.
The platform targets specific consumer groups with personalized offers, enhancing customer loyalty.
SheerID's ISO/IEC 27701:2019 certification underscores its commitment to data privacy and security.

Upsides

Growing demand for personalized marketing solutions boosts SheerID's market potential.
Expansion of e-commerce increases opportunities for SheerID's identity verification services.
Partnerships with companies like Flyla enhance SheerID's reach in the student market.

Funding

Total raised$91.95 M
Latest valuation$90.00 M
StageGROWTH_EQUITY_VC
$18
$90.00 M
EARLY VC
2/28/2017
$3
$14.50 M
$5
$26.50 M
SEED
10/31/2012
$1
$4.65 M