SHADOW

Creative agency for viral marketing campaigns

New York, New York, United States

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About SHADOW

Shadow develops marketing campaigns for products and shopping technologies, focusing on creating engaging content that resonates with audiences. Their work includes crafting visual and tonal brand identities, educating consumers about products, and managing influencer partnerships. Shadow differentiates itself by specializing in viral marketing strategies, particularly through platforms like TikTok, which allows them to maximize the reach and impact of their campaigns. The company's goal is to help brands effectively connect with their target audiences and drive engagement through innovative digital marketing solutions.

414 W 14th St Floor 3, New York, NY 10014, USAHeadquarters
2007Year Founded
$1.1MTotal Funding
VENTURE_UNKNOWNCompany Stage
Consumer Software, Consumer Goods, EntertainmentIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Paid Holidays
Mental Health Support
Paid Sick Leave
401(k) Retirement Plan
401(k) Company Match
Parental Leave
Hybrid Work Options

Risks

AI-driven platforms may reduce demand for traditional agency services like Shadow's.
Ad-blocking technologies limit effectiveness of traditional digital marketing strategies.
Economic downturns could lead to reduced marketing budgets, impacting Shadow's revenue.

Differentiation

Shadow excels in creating viral marketing campaigns for cutting-edge shopping technologies.
The agency has a strong focus on influencer programming and experiential marketing.
Shadow's notable projects include Beauty AR with Pat McGrath Labs and Power Grip Primer.

Upsides

Increased demand for short-form video content boosts Shadow's content creation services.
AI-driven influencer marketing enhances Shadow's precise targeting and campaign effectiveness.
Brands investing in experiential marketing align with Shadow's event production expertise.