Sequence

B2B software for pricing and billing management

Canterbury, England, United Kingdom

About Sequence

SequenceHQ provides a software platform that helps B2B companies manage their pricing, billing, and invoicing processes. The platform is designed to simplify the workflow from generating quotes to recognizing revenue, especially for businesses that deal with custom contracts and usage-based pricing. It allows companies to capture and organize product pricing data in a searchable database, which can be synced with data warehouses or Google Sheets in real-time. Users can also automate various tasks, such as approvals and renewals, by creating specific rules and workflows within the platform. SequenceHQ differentiates itself from competitors by offering a flexible pricing model that includes options for annual, monthly, and event-based fees, enabling businesses to scale their revenue operations without needing to develop their own systems. The goal of SequenceHQ is to provide a comprehensive solution that streamlines revenue management for software companies of all sizes.

Canterbury, United KingdomHeadquarters
2021Year Founded
$33.1MTotal Funding
SEEDCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
11-50Employees

Risks

Competition from established platforms like Zuora and Chargebee is intensifying.
Data security and privacy challenges may arise with EU regulations as the company scales.
Economic downturns could affect startups' willingness to invest in new billing solutions.

Differentiation

Sequence offers a flexible platform for custom contracts and usage-based pricing models.
The platform integrates seamlessly with CRM and accounting systems for streamlined operations.
Sequence provides real-time data syncing with data warehouses and Google Sheets.

Upsides

Rising adoption of usage-based pricing boosts demand for Sequence's automation capabilities.
Cloud-native platform aligns with the trend towards remote work and cloud solutions.
Subscription-based revenue model benefits from the growing trend in various industries.