SafeGraph provides high-quality datasets to businesses, focusing on global points of interest (POIs) such as stores and restaurants. Their database includes detailed attributes like place type and consumer interaction, which clients use for various purposes, including targeted advertising and site selection in real estate. SafeGraph differentiates itself from competitors by emphasizing the quality and reliability of its data, ensuring that clients can trust the information for their decision-making processes. The company's goal is to empower businesses to make informed decisions by providing them with accurate and comprehensive data.