RXR operates in the real estate sector, managing a diverse portfolio that includes residential, commercial, and mixed-use properties. The company focuses on acquiring, developing, and managing high-quality real estate, generating revenue through rental income and property sales. RXR's properties cater to a variety of clients, from young professionals looking for affordable housing to businesses in need of modern office spaces. A key aspect of RXR's approach is its Innovation Digital Lab, which develops technology and forms partnerships to improve urban living experiences. What sets RXR apart from its competitors is its strong commitment to social responsibility, civic engagement, and promoting accessibility and inclusion in the communities it serves. The company's goal is to create positive impacts through its developments while ensuring equal opportunities for all.