Runway Research develops multimodal Artificial Intelligence systems that enhance human creativity. Their tools can transform text into images, create new images from existing ones, and generate infinite visual content. These AI tools also offer features like frame interpolation and custom AI training. Targeting creative professionals such as filmmakers and global brands, Runway's technology allows users to synthesize videos from text, streamlining the content creation process and reducing the need for traditional filming. Unlike many competitors, Runway focuses specifically on generative AI for storytelling, providing a subscription-based model for access to their suite of tools. The company's goal is to empower creators by making content generation faster, more efficient, and cost-effective.