About Rue Gilt Groupe
Rue Gilt Groupe connects premium and luxury brands with shoppers looking for high-quality products at lower prices. It operates mainly through two platforms, Rue La La and Gilt, which offer discounts of up to 70% on over 5,000 high-end brands. The company sells excess inventory from these brands, allowing them to clear unsold stock while providing consumers access to luxury items at reduced prices. Unlike traditional retail, Rue Gilt Groupe creates a sense of urgency with exclusive deals and limited-time sales events, appealing to fashion-conscious consumers. Its goal is to provide a unique shopping experience that fosters customer loyalty and drives repeat business.
Boston, MassachusettsHeadquarters
2007Year Founded
$272.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Consumer GoodsIndustries
501-1,000Employees
Benefits
25% off Rue La La & Gilt
Volunteer opportunities
Office celebrations
Flexible time off
Fitness discounts
Summer Fridays
Risks
Competition from platforms like Shop Premium Outlets may cannibalize Rue Gilt Groupe's customer base.
Departure of key executives could lead to strategic and operational disruptions.
IPO filing exposes the company to market volatility and investor pressure.
Differentiation
Rue Gilt Groupe offers up to 70% discounts on over 5,000 high-end brands.
The company combines Rue La La and Gilt to create a unique shopping experience.
It leverages strong brand relationships to offer exclusive deals and limited-time sales.
Upsides
Increased demand for sustainable fashion can expand Rue Gilt Groupe's brand selection.
Social commerce rise allows Rue Gilt Groupe to enhance its social media shopping features.
'Buy now, pay later' services can attract budget-conscious consumers to its platforms.
Funding
Total raised$272.36 M
StageGROWTH_EQUITY_VC
GROWTH EQUITY VC
9/30/2019$280