Route simplifies online shopping by providing a package tracking solution for e-commerce. Its main product is an app that consolidates online orders, offering real-time shipping notifications and status updates from multiple retailers in one place. This makes it easier for users to track their purchases and enhances the shopping experience. Route differentiates itself from competitors by focusing on independent brands and unique products, appealing to consumers who want to discover new items. Additionally, Route generates revenue through its "1 Click Protect" feature, which offers package protection at checkout, and a carbon-neutral shipping option that supports reforestation projects. The company's goal is to create a hassle-free shopping experience by resolving shipping issues easily and providing insights into the brands users love.