Rose Rocket provides software solutions for the trucking and logistics industry, focusing on improving operational efficiency. Their platform replaces traditional Transportation Management Systems (TMS) and offers features like automated order entry, better customer visibility, and enhanced dispatch experiences for drivers and carriers. This software operates on a subscription basis, allowing businesses to avoid large upfront costs and change-management challenges. Unlike many competitors, Rose Rocket emphasizes a user-friendly interface and seamless integration into existing workflows. The company's goal is to help clients increase revenue, improve profit margins, and lower operational costs.