Rooster Teeth creates and distributes entertainment content, starting with the web series Red vs. Blue, which helped build a large and dedicated fan community. The company produces various original series, including RWBY, The Rooster Teeth Podcast, and daily video content featuring its in-house talent. Rooster Teeth operates a direct-to-consumer model, generating revenue through subscriptions, advertising, e-commerce, and live events. It has a strong presence in animation and live-action production, collaborating with networks and streaming services to reach global audiences. Unlike many competitors, Rooster Teeth has a unique focus on community engagement, boasting over 45 million YouTube subscribers and a vibrant community of over 4 million registered members. The goal of Rooster Teeth is to create entertaining content that resonates with its fans while fostering a strong community around its brand.