Rooster Teeth

Produces original content and entertainment

Austin, Texas, United States

About Rooster Teeth

Rooster Teeth creates and distributes entertainment content, starting with the web series Red vs. Blue, which helped build a large and dedicated fan community. The company produces various original series, including RWBY, The Rooster Teeth Podcast, and daily video content featuring its in-house talent. Rooster Teeth operates a direct-to-consumer model, generating revenue through subscriptions, advertising, e-commerce, and live events. It has a strong presence in animation and live-action production, collaborating with networks and streaming services to reach global audiences. Unlike many competitors, Rooster Teeth has a unique focus on community engagement, boasting over 45 million YouTube subscribers and a vibrant community of over 4 million registered members. The goal of Rooster Teeth is to create entertaining content that resonates with its fans while fostering a strong community around its brand.

Austin, TexasHeadquarters
2003Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Entertainment, GamingIndustries
201-500Employees

Risks

Closure and layoffs may lead to talent loss and reduced content production.
RWBY's acquisition by VIZ Media could impact Rooster Teeth's brand identity.
Shutdown of gaming operations may decrease audience engagement and revenue.

Differentiation

Rooster Teeth pioneered web series with Red vs. Blue, a long-running online video.
The company has a strong community-driven model with events like RTX in Austin.
Rooster Teeth's diverse content includes animation, podcasts, and live-action series.

Upsides

Growing demand for nostalgic content boosts Red vs. Blue's potential audience.
Virtual events trend allows RTX to expand globally without geographical limits.
Rising popularity of anime enhances opportunities for Rooster Teeth's RWBY series.

Funding

Total raised$3.70 M
Latest valuation$7.00 M
StageSEED
SEED
10/31/2018
$1
$7.00 M