About Roku
Roku operates in the streaming television market, providing a variety of products such as Roku-branded TVs, streaming players, and audio equipment. Their products are powered by a specialized operating system that enhances the home theater experience. Roku also creates exclusive content through Roku Originals, which is available on The Roku Channel, a free streaming service that reaches around 80 million households. The company generates revenue through hardware sales, advertising, and content distribution, setting it apart from competitors by offering both a wide range of devices and a free content platform. Roku's goal is to deliver an accessible and enjoyable streaming experience for consumers.
San Jose, CaliforniaHeadquarters
2002Year Founded
$241MTotal Funding
IPOCompany Stage
Consumer Software, Consumer Goods, EntertainmentIndustries
1,001-5,000Employees
Benefits
Unlimited vacation days
Medical, wellness, and financial benefits
Free snacks and access to fitness center at headquarters
Risks
Dolby's lawsuit could result in significant legal costs and damages for Roku.
Competition from established brands like Samsung and LG may impact QLED TV sales.
New content offerings may not attract the expected audience, risking lower ad revenue.
Differentiation
Roku's proprietary OS offers a seamless and user-friendly streaming experience.
Roku Originals and The Roku Channel provide exclusive content to attract viewers.
Roku's diverse product range includes TVs, streaming players, and audio equipment.
Upsides
Partnership with CHiQ expands Roku's presence in the European smart TV market.
New 'fast' channels on The Roku Channel can boost user engagement and ad revenue.
Strong investor confidence is shown by recent investments from multiple asset management firms.
Funding
Total raised$241.04 M
Latest valuation$1.30 B
StageIPO
IPO
8/31/2017$219
$1.30 BLATE VC
12/31/2015$46
$227.50 MSERIES H
10/31/2015$46
$227.50 MSERIES G
9/30/2014$25
$125.00 MSERIES F
4/30/2013$60
$300.00 MSERIES E
6/30/2012$47
$235.00 MSERIES D
7/31/2011$9
$44.00 MSERIES C
4/30/2009$5
$25.00 MSERIES B
1/31/2008$6
$30.00 M