Roboflow offers a platform for engineers to create, train, and deploy machine learning models using their own images and videos. The platform features an auto-annotate API for efficient data labeling, along with tools for preprocessing and augmenting image data. Roboflow distinguishes itself from competitors by providing project management tools that enhance team collaboration on AI projects. The company's goal is to simplify the AI development process for a diverse range of clients, from individual engineers to large organizations.