Rivian develops electric vehicles (EVs) and services aimed at outdoor exploration and adventure. Their main products are the R1T electric truck and the R1S electric SUV, both designed for various terrains, making them suitable for on-road and off-road use. Rivian's vehicles receive regular software updates to enhance features and performance over time. Unlike traditional car manufacturers, Rivian sells directly to consumers through their website and showrooms, allowing for a more personalized buying experience. This direct-to-consumer model helps them build closer relationships with customers. Rivian focuses on sustainability and adventure, targeting eco-conscious consumers who appreciate high-performance vehicles while minimizing their environmental impact.