Ritual produces high-quality multivitamins that are traceable and designed for health-conscious individuals, including women, men, and expectant mothers. Their products are vegan-friendly, gluten-free, non-GMO, and free from artificial additives. Ritual stands out in the nutraceutical market by providing a fully transparent supply chain, allowing customers to see the sources of their ingredients and the research behind their formulations. They operate on a direct-to-consumer model, selling through their website with options for individual purchases or subscription plans for regular deliveries. The company's goal is to promote health and wellness through reliable vitamin supplements while ensuring customers know exactly what they are consuming.