Ritual

Produces traceable, high-quality multivitamins

Sunnyvale, California, United States

About Ritual

Ritual produces high-quality multivitamins that are traceable and designed for health-conscious individuals, including women, men, and expectant mothers. Their products are vegan-friendly, gluten-free, non-GMO, and free from artificial additives. Ritual stands out in the nutraceutical market by providing a fully transparent supply chain, allowing customers to see the sources of their ingredients and the research behind their formulations. They operate on a direct-to-consumer model, selling through their website with options for individual purchases or subscription plans for regular deliveries. The company's goal is to promote health and wellness through reliable vitamin supplements while ensuring customers know exactly what they are consuming.

Sunnyvale, CaliforniaHeadquarters
2015Year Founded
$39.4MTotal Funding
SERIES_BCompany Stage
Biotechnology, Healthcare, Consumer GoodsIndustries
11-50Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Family Planning Benefits
Mental Health Support
Annual Wellness stipend
Monthly Childcare Allowance
Technology Allowance
New hire Work from Home stipend

Risks

Increased competition from personalized nutrition companies may challenge Ritual's market share.
Partnership with Nillion may expose Ritual to risks of unproven technologies.
Aggressive marketing campaigns might alienate conservative consumers, impacting brand reputation.

Differentiation

Ritual offers a fully traceable supply chain for its multivitamins.
The company emphasizes scientific rigor in formulating its vegan-friendly, non-GMO products.
Ritual's direct-to-consumer model ensures transparency and customer convenience.

Upsides

Ritual's Sleep BioSeries™ Melatonin showcases innovative sleep solutions with clinical backing.
Collaboration with Nillion enhances AI integration in health and wellness products.
Ritual's partnership with EigenLayer leverages blockchain for transparency in nutraceuticals.