Ring Concierge focuses on creating custom engagement rings and fine jewelry for women, offering a range of products from bespoke bridal pieces to everyday items. Clients can design their own jewelry, starting at $10,000, which allows for a high level of personalization. The company differentiates itself with a tiered pricing strategy that includes personalized pieces under $1,000, making luxury more accessible. Their goal is to provide high-quality craftsmanship and personalized service, catering to women who value unique and stylish jewelry.