Ridwell focuses on the collection and recycling of hard-to-recycle items like plastic film, batteries, light bulbs, and threads, which are often discarded in regular waste. The company offers a subscription service for households that want to reduce their waste footprint by providing door-to-door collection every two weeks. This service makes recycling more convenient, as clients do not need to transport their items to a recycling center. Ridwell partners with vetted organizations to ensure that the collected waste is recycled or reused properly. Unlike many waste management services, Ridwell specifically targets items that are difficult to recycle, promoting sustainability and reducing landfill waste. The goal is to foster a culture of recycling and reusing within the community.