Rheaply focuses on the circular economy by providing a technology platform that enables organizations to exchange and reuse resources, helping them reduce waste and greenhouse gas emissions. The platform allows businesses to make informed purchasing decisions that consider sustainability and financial impact. Rheaply differentiates itself by serving a diverse range of clients, from large corporations to small businesses, and generating revenue through subscription fees and consulting services. The company's goal is to transform resource management, driving economic and environmental benefits while promoting smarter, sustainable choices.