Reflex connects retail brands with on-demand retail staff, known as "retail superheroes." The platform allows retail workers to create their own schedules and choose when to work, providing them with flexibility and valuable experience with top retail brands. For retail businesses, Reflex addresses staffing challenges, such as last-minute callouts, enabling managers to focus on store operations rather than recruitment. The company likely operates on a commission-based model, earning revenue by charging businesses for staffing services. Reflex aims to enhance work flexibility for retail workers while offering effective staffing solutions for retail businesses.