Reebelo specializes in selling refurbished electronics, targeting budget-conscious consumers who seek high-quality pre-owned devices at lower prices. The company acquires used electronics, refurbishes them to meet high standards, and sells them through an online marketplace. Each product undergoes thorough testing across 40 checkpoints to ensure functionality, covering aspects like screens, batteries, and cameras. Reebelo provides warranties on all products, enhancing customer confidence. The business model promotes sustainability by extending the lifecycle of devices, and the company offers free delivery and a 7-day return policy to improve customer experience. Reebelo differentiates itself from competitors with its trusted marketplace reputation, positive customer reviews, and extended warranties that surpass those of original manufacturers. The goal is to be a leading provider of refurbished tech in Singapore, focusing on quality, customer service, and eco-friendliness.