Rarible operates as a digital marketplace where users can buy, sell, and create digital collectibles. The platform is built on the Ethereum blockchain, which ensures that transactions are secure and that users can trade digital assets without needing to trust a central authority. Users can create their own unique digital collectibles, which they can then trade with others on the platform. Rarible stands out from its competitors by being one of the first marketplaces to utilize blockchain technology for digital asset trading, providing a decentralized and transparent environment. The company's goal is to empower users to own and trade digital assets freely while generating revenue through transaction fees.