GoRadar.com specializes in RFID (Radio Frequency Identification) technology to improve inventory management in retail. Their system combines hardware and software to track items in real-time, allowing retailers to monitor product movements accurately. This technology supports autonomous retail experiences, enabling faster checkouts and better customer service. Unlike other solutions, GoRadar.com focuses on integrating RFID with computer vision for enhanced tracking capabilities. The company's goal is to help retailers operate more efficiently and responsively to market needs, ultimately reducing costs and improving overall performance.