Rackspace Technology provides cloud computing services with a focus on multicloud solutions for businesses of all sizes. Their services help companies manage and optimize their cloud environments, including on-demand engineering support through Rackspace Elastic Engineering, which is especially useful for those using VMware. This allows clients to scale their IT operations effectively. Unlike many competitors, Rackspace Technology emphasizes managed cloud services, handling the technical aspects of cloud management so clients can concentrate on their core business. They generate revenue through subscription services, consulting, and specialized programs like the Referral Program and the Private Equity Partners Program. Additionally, they offer data services for analysis and management across major cloud platforms, along with security solutions to protect client data and ensure compliance.