Qumulo focuses on managing unstructured data, such as text and video, at an exabyte scale through its software solution. This software allows businesses to efficiently store and manage large amounts of data across edge locations, data centers, and cloud platforms. Unlike competitors, Qumulo operates on a subscription-based model, providing clients with ongoing access and support. The company's goal is to simplify unstructured data management for various industries, enabling them to effectively utilize their data.