Quidd operates a platform for buying, selling, and trading digital collectibles, including memorabilia and art. Users can access a wide range of unique digital items from over 300 popular brands like Marvel, Game of Thrones, and Hello Kitty. The platform allows collectors and fans to own digital versions of their favorite items and supports a secondary market where users can complete sets and engage in transactions, averaging over 6 transactions per second. Quidd's business model focuses on facilitating these transactions, earning commissions on sales, and generating revenue through brand partnerships and exclusive drops. The goal is to make digital collecting more accessible and engaging compared to traditional physical collecting, highlighting the advantages of digital ownership such as easy transfer and preservation.