About Publica
Publica provides a platform for managing and optimizing advertising on connected TV (CTV) through its ad server technology. The platform allows streaming publishers and smart TV manufacturers to create ad pods, insert ads server-side, and conduct unified auctions for ad inventory. This means that ads can be delivered more efficiently and effectively, maximizing revenue for publishers. Publica's system integrates with various demand sources, enabling real-time buying and selling of ad space. Unlike many competitors, Publica focuses on a demand-agnostic approach, meaning it can work with any advertising demand source. The company's goal is to enhance the advertising experience for both publishers and advertisers, ensuring that ads are delivered in a way that benefits all parties involved.