Protocol Labs focuses on enhancing the internet and computing through technological advancements, particularly in cryptographic technology. Their main product involves zero-knowledge proofs (zk proofs), which allow for the verification of sensitive information without disclosing the actual data, thus maintaining confidentiality. This company stands out from competitors by not only developing these technologies but also by connecting startups with resources like capital and technical expertise, fostering innovation in the Web3 market. The goal of Protocol Labs is to build a more secure, private, and efficient internet by supporting projects that improve blockchain scalability, data storage, and content delivery.