Prizeout operates in the advertising technology sector, focusing on enhancing consumer engagement and helping retailers grow through gift card-driven ad campaigns. The company partners with retailers to create campaigns that provide consumers with added value and flexibility. Retailers can quickly launch these campaigns using Prizeout's platform, which connects them with an audience that prefers more engaging offers than traditional ads. Prizeout's business model involves charging retailers fees for creating and distributing these gift card-based campaigns, which not only boosts sales for retailers but also offers consumers attractive incentives. This approach sets Prizeout apart from competitors in the digital advertising market by specifically leveraging gift cards as a marketing tool, aiming to create a beneficial experience for both businesses and consumers.