About Power Finance
Power Finance enhances customer engagement and loyalty for brands by providing personalized branded credit card programs that integrate into their mobile and web platforms. Their Software Development Kit (SDK) allows brands to customize the user experience while ensuring compliance with regulations. Unlike competitors, Power offers a comprehensive solution that includes setup, management, and targeted marketing services. The goal is to transform brand-customer interactions through effective financial solutions.
New York City, New YorkHeadquarters
2021Year Founded
$20.5MTotal Funding
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees
Benefits
Medical, dental, vision
401(k) matching
Flexible PTO
Company offsites
Risks
Increased competition from Marqeta's enhanced credit card issuing platform.
Marqeta's acquisition may lead to strategic shifts disrupting client relationships.
Tuum and Marqeta's partnership could limit Power's European market expansion.
Differentiation
Power offers a cloud-native platform for branded credit card programs.
Power's SDK allows brands to customize and personalize credit card user experiences.
Power focuses on B2B solutions, targeting consumer-facing brands across various industries.
Upsides
Embedded finance is gaining traction, aligning with Power's focus on credit card programs.
Demand for personalized financial products is increasing, benefiting Power's customizable SDK.
Marqeta's acquisition of Power validates its technology and business model.
Funding
Total raised$20.52 M
Latest valuation$80.50 M
StageACQUISITION
ACQUISITION
12/31/2022$223
DEBT
8/31/2022$300